I have more than 18 years of strategic marketing and marketing communications experience. For over a decade, I’ve been at the forefront of digital marketing. I make complex ideas tangible and bring those ideas to life through content, conversations, and experiences.
I see marketing as a conversation among friends. That means I put people at the heart of marketing and deliver relatable stories, accessible ideas, and straightforward content that create and grow welcoming communities. Behind the scenes, I establish the groundwork for attracting and nurturing new customers and for retaining existing customers. I define business processes and set up operations with customer relationship management software and marketing automation, such as SalesForce, NetSuite, and Marketo, that will grow with the business. I specialize in discovering patterns in data, finding and shaping compelling narratives, sharing complex ideas simply, and delivering content that gets results.
I hold Bachelor degrees in Communication and in Civil Engineering from Santa Clara University and an M.B.A. from The Eli Broad Graduate School of Business at Michigan State University. I've been speaking, mentoring, and teaching professionally since 1994. I also offer e-courses and customized workshops for teams that want to evaluate their current marketing programs and move from popularity to profitability.