Do anything with this free beer except generate revenue, for that you'll need to purchase an additional beer license?

Question

Background

I'm working on a talk, complete with an accompanying resource pack and website.

I've never released anything I believe to be of some actual significant monetary value to anyone else before so I'm a little bit stumped.

Here's how I want to license all / any of the content.

Treat this content as if it's an unlimited, never-ending supply of free beer delivered as often as you like in a bottle with a label on. Provided all the "free beer" remains free you can do what you like with, drink it, give it to a friend, remix it, relabel it, share it with your friends. The only requirement is that you say where the "free beer" came from.

If you however you wish to distribute the beer for money, as is or with modifications or as part of a larger pack of other similarly licensed free beers, via any distribution network that generates you revenue, you are required to purchase an additional license from the original provider of the beer.

Question

Which creative commons license can I use?

Answer 1

Let's take a look:

The nature of what you would like to license sounds like a creative one: It looks like you've got a talk, resource packages (which look like it is writing) and you've got a website. Already, we can narrow down to Creative Commons licenses.

Provided all the "free beer" remains exactly in its current form you can do what you like with, drink it, give it to a friend, share it with your friends.

Alright, if you would like people to be able to share their work, but not make anything out of it, then you need to remove the "derivatives" clause. In order to make sure that other people don't take the "derivatives" from your friends, and start selling them, you're going to need a ShareAlike clause, to make sure that any changes will have to follow the same rules as what you originally gave to others.

Therefore, your license of choice should be the Creative Commons Attribution-NonCommercial-ShareAlike. This one should do what you would like it to.

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As for your second license, the site is not really in a position to help you. We don't deal with proprietary licensing, and proprietary licensing doesn't fall within the scope of the site. You'd probably be better to just slap it "All Rights Reserved" and then let people contact you: thus negotiating things.

Answer 2

Edit: The original question requiring that any sharing of the materials should be restricted to the materials "exactly in its current form". This restriction was lifted and instead permission to remix was added (to match another answer). I've therefore edited my answer to match the changed question.

The license model you're pursuing is sometimes referred to as "Commercial Rights Reserved", where you offer your materials gratis for non-commercial uses, but do not allow commercial reuse. Having this restriction in place means that someone who want to distribute the same materials for money, need to purchase a separate commercial license to be allowed to redistribute.

In addition, you want to allow non-commercial users "remix" (i.e. to create any derivatives of the materials), provided they share under the same license as the original license.

The Creative Commons Attribution-NonCommercial-ShareAlike (CC BY-NC-SA) is a non-free (as in "freedom") public license that will allow gratis reuse (including remixing) of the materials, but reserve commercial rights (which then can be licensed separately by means of a commercial license in a dual-license arrangement).

As for the commercial license, these are usually custom made for each customer, and you need to hire a lawyer to help you with that.

There is no details about what is included in the "resources pack" you plan to distribute along with your talk, but please note that CC BY-NC-SA is not a software license and Creative Commons recommends against using Creative Commons licenses for software. However, CC BY-NC-ND is AFAIK the only existing ready-to-use public license that imposes the restrictions you are looking for and still allows some use of materials for non-paying users.