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I am confused as to how to describe a web page from a theme licensed under the MIT license that I want to modify and use for my own private commercial purposes. I do want to have the copyright on what is mentioned on the page in terms of content, and not design.

Does it make sense to display both Copyright and 'MIT License', or is it erroneous? Can you have the copyright of the content implemented on a publicly MIT licensed piece of software?

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From a copyright perspective, the content and the design of a website are two different, independent things. It is certainly possible to have the content under a different license than the design. You just have to look at the Stack Exchange site, where the content is under the CC BY-SA 3.0 license, but the design is under a closed source license.

The MIT license on your theme is a very permissive license. The only real requirement is has is that you don't delete the license text and accompanying copyright information. If all of that is just in comment blocks or a separate license file, you don't even have to mention the license and copyright visibly on your site (although it can be a sign of goodwill to do it anyway).

You could put something like this on your site:

Content: Copyright 2023 John Karkas. All rights reserved.
Design: Copyright 2023 John Karkas. All rights reserved; Based on MIT-licensed theme <link>.
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    I think that's a bit disingenuous regarding the copyright on the design; I'd be more inclined to say (c) 2023 John Karkas, 2022 An Other Author.
    – MadHatter
    Commented Jan 16, 2023 at 8:17

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